Yoga Appearance is a Dutch online store supplying clothes and apparel to the Yoga community.
They required a Logo for their business in addition to some product shots and media to be used for their advertising. The Logo needed to be dynamic, unique, recognisable and able to be used in many promotional and social media outlets.
We decided on blues and greys to enhance a sense of calm and serenity. The Y and the A molded into each other forming the symbol/Logo that would drive the visual appeal of the company,